Over the past three years, TikTok’s “BookTok” community has shifted from a niche corner of the internet to one of the largest influences affecting book sales worldwide. The platform has now become pivotal in influencing what young readers pick up. Publishers and booksellers have noted dramatic spikes in demand whenever a title gains traction on BookTok. According to data from Circana, sales of young adult and romance novels surged in 2023, largely fueled by TikTok recommenda